I&B MINISTRY ISSUES WARNING TO 43 TV CHANNELS
The Channels that have been issued this warning are Aaj Tak, Animal Planet, B4U, Balle Balle, Channel V, CNBC TV-18, Discovery, ESPN, ETV Bangla, ETV Kannada, ETV Marathi, ETV-2, HBO, Headlines Today, India TV, MTV, National Geographic, NDTV 24X7, Raj TV, S S Music, SABe TV, Sahara Bihar, Sahara One, Sahara Samay, Set Max, Sony Entertainment, Star Gold, Star Movies, Star One, Star Plus, SUN TV, Tara News, Ten Sports, TEZ, TV-9, Zee Bangla, Zee Café, Zee Gujarati, Zee Marathi, Zee News, Zee Sports, Zee Studio and Zoom.
The scroll to be aired is : “MINISTRY OF INFORMATION & BROADCASTING ISSUES A WARNING TO (NAME) CHANNEL FOR TELECASTING SURROGATE ADVERTISEMENTS OF LIQUOR/TOBACCO PRODUCTS IN VIOLATION OF ADVERTISING CODE. (NAME) CHANNEL REGRETS THIS AND APOLOGIES FOR THE SAME. WE ASSURE TO BE MORE CAREFUL IN FUTURE.”
It had come to the notice of the Ministry that a number of Television channels were airing surrogate advertisements of liquor and tobacco products in violation of Rule 7(2)(viii)(A) of the Cable Television Networks Rules, 1994 which read as under:
“No advertisement shall be permitted which promotes diretly or indirectly production, sale or consumption of cigarettes, tobaccor products, wine, alcohol, liquor or other intoxicants.”
Apart from the above, certain objectionable advertisements of undergarments were also found to have been telecast which were indecent, vulgar and suggestive. Despite a number of show cause notices issued earlier to various Television channels, such advertisements continue to be aired.
Source: Press Information Bureau
