GE enters digital photography market;
\nGeneral Imaging named exclusive worldwide licensee<\/p>\n","protected":false},"excerpt":{"rendered":"
[img align=left]http:\/\/citynews.co.in\/uploads\/img45d480f049e4c.jpg[\/img]
\nNEW YORK (Feb. 13, 2007) \u2013 Already one of the most trusted consumer brands in the world, GE will soon become one of the hottest names in high-quality digital still cameras.
\nGE and corporate newcomer General Imaging Co. announced today that the two companies have reached an exclusive worldwide licensing agreement by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras.<\/p>\n
\u201cWe were seeking to enter the digital camera arena and found a perfect partner,\u201d said Brad Irvine, GE President of Trading and Licensing. \u201cThe cameras from General Imaging are truly worthy of the GE name, representative of GE\u2019s leadership in technology and innovation.\u201d
\nGeneral Imaging Co. Chairman and CEO Hiroshi \u201cHugh\u201d Komiya said the GE brand comes with instant credibility.
\n[img align=center]http:\/\/citynews.co.in\/uploads\/img45d481d20066d.jpg[\/img]
\n\u201cGE is a brand that consumers around the world know and trust,\u201d he said. \u201cThis is a brand known for innovation and technical leadership. We fully intend to deliver on the GE brand promise and even further enhance the GE brand value.\u201d
\nHeadquartered in Torrance, California, General Imaging brings together an all-star cast of photo industry veterans.
\nKomiya is a former president of Olympus Imaging Corporation.
\nLeading sales efforts in North America will be Rene Buhay, a former Vice-President of Global Sales for ArcSoft who had also headed North American sales for both Samsung and Ricoh. Noted industrial designer Takeyoshi Kawano will be the company\u2019s chief designer. Kawano\u2019s design credits include the Sony Walkman, the Sony VAIO computer and the Olympus Stylus camera series.<\/p>\n
\u201cStyle will play an important part in our product development,\u201d Kawano noted. \u201cConsumers are demanding not just advanced features but stylish designs. We\u2019re responding to that demand with cameras that are a statement of style and at the same time have all the latest technology.\u201d
\nAccording to Kawano, advanced features such as image stabilization, high ISO sensitivity, and
\npanoramic stitching will be standard on ALL models.
\n\u201cWith advanced features like this on all our cameras, it will be diffi cult to take a bad photo,\u201d he said.
\n\u201cGE cameras will literally change the quality of pictures for today\u2019s consumers.\u201d
\nEntry-level GE digital cameras will start with 7 megapixels of resolution and 2.5-inch LCD screens.
\nHigher-end GE cameras will offer up to 12 megapixels of resolution and 3-inch LCD screens. A photo printer will also be included in the line.
\nThe GE digital cameras will make their debut at the annual Photo Marketing Association trade show, March 8-11, in Las Vegas. Cameras will be available in North America from mid-April. Shipments to Europe and Asia are scheduled for later this year.
\nBuhay believes that response to the new camera line from retailers and consumers alike will
\nbe overwhelming.
\n\u201cI\u2019ve been in the electronics fi eld for many years, and the GE cameras are like nothing I\u2019ve ever seen before,\u201d he said. \u201cOur aim is to be Number 1 in all aspects \u2013 quality, technology, performance and value \u2013 and these cameras will do that.\u201d
\nFor more information go to www.ge.com\/digitalcameras<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/citynews.co.in\/index.php?rest_route=\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/citynews.co.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citynews.co.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citynews.co.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/citynews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=210"}],"version-history":[{"count":0,"href":"https:\/\/citynews.co.in\/index.php?rest_route=\/wp\/v2\/posts\/210\/revisions"}],"wp:attachment":[{"href":"https:\/\/citynews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citynews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citynews.co.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}